URBN Grounds is a craft coffee brand rooted in Arlington’s Ballston neighborhood — built for city speed without losing local soul. Blending motion with pause, energy with tradition, it serves locally roasted coffee with a focus on authenticity, consistency, and connection.
I developed the brand identity and visual system to capture this duality — expressive enough for creatives, grounded enough for loyal locals. Looking ahead, URBN Grounds expands through experimental drops, seasonal flavors, and street-crafted collaborations that keep the brand fresh, adaptable, and distinctly urban.
Scope
Brand Identity
Logo Design
Storytelling
